Revenue infrastructure for B2B teams

More tools. More spend. Less predictable pipeline.

Companies spend 25-40% of revenue on go-to-market. Most can't tell which dollar produced which deal. We're the embedded team that runs data, ops, and enablement as one. 60-90 day pilot. Cancel anytime.

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B2B GTM teams that stopped guessing and started shipping

Sound familiar?

The questions keeping revenue leaders up at night.

Head of Sales
  • My reps are working leads. I just can't tell which ones are real.
  • We added headcount and pipeline didn't move.
  • Forecast accuracy is a coin flip every quarter.
CMO
  • I can't prove marketing's contribution to pipeline.
  • We spent six figures on tools and the funnel looks the same.
  • Events generate leads that go cold in 48 hours.
CRO
  • Why can't I forecast accurately when I have more data than ever?
  • Three vendors, three CRM rebuilds, same forecast problem.
  • The board wants one number per channel. I have twelve.

The diagnosis

It's not a people problem. It's an infrastructure problem.

Your stack keeps growing. Your pipeline doesn't.

The playbook

You 2X'd MQLs. Pipeline didn't change.

You shipped more content. Doubled paid. Booked more events. Tightened scoring. The MQLs came. The system to qualify, route, and follow up didn't scale with them. Leads went cold. Pipeline stayed flat.

GTM Stack · Funnel Health
MQLs ↑ · Pipeline →

Marketing scoreboard

What you scaled
  • Content2x
  • Paid2x
  • Events2x
  • Scoringtighter
What didn't move
  • MQL → SQLflat
  • Pipelineflat
  • Win rateflat
  • Cycle timeflat

Inputs scaled. Outputs didn't.

The gap

You doubled your sales headcount. Revenue didn't budge.

You added reps. They walked into a CRM that couldn't tell them which leads were real, scoring no one trusted, and handoffs that lived in Slack threads. More reps. Same broken system. Same forecast.

GTM Stack · Rep Readiness
3 broken systems

What new reps inherit

Mystery leads
Untrusted scores
Lost handoffs

More reps. Same broken system.

The cascade

These gaps compound into a strategic crisis.

Bad data feeds bad scoring feeds bad routing. Reps lose trust in the CRM. Managers lose trust in the forecast. The board loses trust in leadership. So you buy another tool. Cycle repeats.

GTM Stack · System Health
Cascade in progress

Inside the system

CRM · Deal tableWasteland
Acme Co.$???no owner
Beta Industries$50Kstage ???
Globex$0stale 87d
Initech LLC???
Q2 Forecast±48% variance
Predicted
$1.2M
Actual
$0.6M

Cycle repeats. Cost compounds.

What this costs you

The cost of inaction is not zero. It compounds.

0-30%
of qualified leads lost to routing failures and slow follow-up
Pattern across Terraboost, DealRoom, and SC&H
0%
of your RevOps hire's time spent firefighting, not building
Scope drift across every account we audit
Every month
the gap between your data and your decisions gets wider
Chaos started with 200K accounts and zero segmentation

By month 12: two or three vendors tried, each solved one piece and left. Fourteen unused workflows nobody understands. Data dirtier than when you started. Same board meeting. Same forecast. Less confidence than a year ago.

Our services

What we actually build.

Three areas. Every one scoped around what your team needs to close, coach, and decide, not what a vendor wants to sell.

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Data & Enrichment Flows

Clay, HubSpot, Firecrawl, LinkedIn signals, job-change monitoring. Live enrichment processes that keep every contact, account, and deal record actually usable, not a graveyard of half-filled fields.

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Metrics-Driven Advisor

Full-funnel reporting plus the coaching to use it. We teach your leaders how to coach to the numbers, read what's actually happening in the business, and tell a real story to the board, not just stare at a dashboard.

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Signal-Baked Campaigns

Hard-to-get 3rd-party intent and behavioral data piped directly into HubSpot, so the right rep reaches the right person at the right moment with a message that actually gets replies.

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Our work

Named outcomes. Real numbers.

No anonymous “one SaaS client” stories. Click through for the full playbook behind each number.

See all case studies
Signal-Based Selling

We doubled DealRoom's demo-to-SQL conversion in 90 days.

A static ICP list was starving their pipeline. We rebuilt it as a live signal system. Conversion went from 10% to 20% without adding headcount.

Read the case study
DealRoom
+0%
Demo-to-SQL
+0%
Demo-to-SQL
CRM Architecture

Terraboost found the $188 mistake their CRM was hiding.

A decade of workflow sprawl was masking a 20× cost-per-meeting gap between channels. Rebuilding the architecture rewrote their ad strategy. No CRM migration.

Read the case study
Terraboost Media
0×
Cost gap
0×
Cost gap
Enterprise HubSpot Rollout

200 operators onto one platform in 5 weeks.

Worldwide Logistics replaced email threads, shared folders, and a disconnected carrier portal with a single system of record. Adoption actually stuck.

Read the case study
Worldwide Logistics
0+
Operators
0+
Operators

The numbers

Revenue infrastructure that pays for itself.

$0.0M
Pipeline in 3 months
$0:$1
Influenced pipeline ROI
0K+
Accounts enriched
0.0%
Enrichment match rate
$0.0M
Pipeline from SEO (7mo)
0
Positive replies (3mo)
0→711
Subscriptions (8mo)
0%
Top-of-funnel growth YoY

Actual individual client outcomes. Performance varies by scope and industry.

About us

The operators building inside your HubSpot.

We're a small team of RevOps practitioners, builders, and former SDRs. Embedded in your stack, in your meetings, and in the work. Not consultants who hand off a deck and disappear.

500+ HubSpot workflows shipped · 10+ active B2B clients · 8+ years running GTM ops
Learn more about us
The RevOps Shop team

What clients say

We take on a small number of clients. Here's what they say after we ship.

Paul DuPont

Paul DuPont

Head of Digital Marketing, Pii

The RevOps Shop has not simply met our digital lead generation objectives; they've reengineered them.

Josh Ahumada

Josh Ahumada

Business Development Manager, QuakeWrap

We had so many positive replies coming in from the lunch and learn email campaigns that the RevOps team built that we had to turn the campaign off.

Tom Zehentner

Tom Zehentner

Head of Growth, FinOptimal

I cannot envision entrusting the marketing and revenue operations side of our business to any team other than the RevOps Shop.

No non-disclosures. No paid placements. Real names. Real titles.

Two roads

In 90 days, you're either running the stack, or it's still running you.

Without RevOps Shop
  • HubSpot is still half-built
  • Reports don't reconcile
  • Reps open Google before every call
  • Tools keep growing
  • You're explaining why numbers don't match
With RevOps Shop
  • HubSpot runs your sales motion
  • Leadership trusts the pipeline number
  • Reps open HubSpot and get a POV in 30 seconds
  • Your stack keeps shrinking and working better
  • You're explaining why you crushed the quarter

Ready to start?

Let's find the leaks first.

We'll give you a straight read on where your GTM stack is losing revenue: your HubSpot setup, your lead routing, your reporting. No pitch deck. No fluff. If we're not the right fit, we'll tell you who is.

Book a Strategy Call
  • 30-minute audit call
  • Written diagnostic in 5 business days
  • You own the output